ELEVATE YOUR

CUSTOMER

EXPERIENCE

Brand Positioning

Defined the brand essence and voice with compelling narratives.  High-impact site improvements for increased brand awareness and client engagement.

Content Strategy

Delivered an integrated content strategy with user centered design best practices for optimal customer engagement, elegant interface and targeted information.

customer JOURNEY

Ensured the customer receives a smooth, holistic experience across platforms for purposeful connections with internal and external audiences.

EXPERTISE

As a high-performing content design manager, I drive rapid execution on key strategic initiatives and create compelling customer solutions with content and analysis to achieve business goals. My strong writing and user-centered design skills are coupled with a passion for collaboration and teamwork, and also includes:

  • Thorough knowledge of financial services and best practices for integrating digital solutions

  • Strategically connecting industry expertise with marketing, media relations and communications

  • Extensive content strategy and brand positioning experience

  • Successfully launching digital products into the marketplace

  • Integrating analytics and data into strategy, approach, and measurable outcomes

  • Complete understanding of human-computer interaction paradigms for on-site and mobile devices

  • Advocating for disruptive innovation when there is value to be achieved

  • Successfully working with senior executives while collaborating with all organizational levels, including product managers, business stakeholders, and technology partners across multiple channels to deliver customer-centric products and results